Transformer
How does Transformer track clicks and sales?
Every accepted offer gets its own tracked link that counts clicks and sends visitors to the brand's page with a tf_click id attached. The brand's server then reports each sale or signup with that id, so the conversion and any commission are credited to the creator who drove it.
Updated October 28, 2026
How does a click become an attributed sale?
- Tracked link. When a creator accepts, the offer gets a link like
https://transformer.gg/r/<code>. - Click. A follower taps the link in the post; the click is counted and redirected.
- Click id. The visitor lands on the brand's URL with
?tf_click=…appended. - Store it. The brand's site keeps the id with the visitor's session or order, much like a coupon code.
- Report it. When the order is paid, the brand's backend calls
POST /api/v1/conversionswith the id, the amount and its own order id. - Credit. The sale is tied to the offer, and any commission is calculated and credited to the creator.
Why report conversions from the server?
Transformer's approach doesn't need a third-party cookie. The id travels in the URL, and the sale is reported by a server-side call with a brand key. That keeps the API key out of the browser, and because order ids are unique per offer, retrying the same report never double-counts. A signup can be reported with an amount of zero.
A typical setup has three small parts: a line of browser code that saves the id when a visitor lands, a field on your order record to keep it, and one API call when the order is paid. Agents can report the same way with the report_conversion MCP tool or the CLI.
What if a sale can't be tied to a click?
The brand can report it with the creator's X handle (which uses the brand's latest live offer to that creator) or with the offer id instead of a click id.
What about my own landing pages?
Some brands give each creator a page such as yourbrand.com/x/<handle>. Set a landing URL template and that page becomes the link the creator posts. Visitors then skip the tracked redirect, so the brand records the visit itself in one of two ways:
| Option | What it needs | What it does |
|---|---|---|
POST /api/v1/visits | A server-side call on the landing page | Counts the visit as a click, returns a click id to keep for the sale, and removes duplicates |
| Pixel | A 1×1 image tag on the page | Counts each load as a visit; bots and link previews aren't counted |
The pixel only counts visits. Sales and signups are still reported with POST /conversions.
What results does a brand see?
| Metric | Where it comes from |
|---|---|
| Verified posts | Transformer's check on X |
| Clicks | The tracked link; repeat clicks from the same visitor within 30 minutes count once |
| Conversions and revenue | Sales the brand reports |
| Commission | Calculated per reported sale from the offer's commission rate |
Views, likes and replies stay on X; Transformer doesn't pull them into offer stats today. Dividing a payout by its conversions gives a cost per acquisition you can compare with other channels.
How is visitor data handled?
Transformer's privacy policy says the IP addresses of people who click tracked links are stored only as one-way hashes. Its terms ask brands not to use tracked links or the data they get to identify individuals without a lawful basis, and note that counts may differ from a brand's own analytics.
Frequently asked questions
What is a tf_click id?
The click id Transformer appends to the brand's URL when someone uses a creator's tracked link. The brand sends it back with each sale so the sale is credited to the right creator and offer.
Do I need a pixel to track sales?
No. Passing the click id in the URL and reporting the sale from your server is enough. The pixel is only for counting visits to your own landing pages.
Can an agent report conversions?
Yes, with the report_conversion MCP tool or the CLI. Transformer recommends reporting sales from your backend.
Can I track signups as well as sales?
Yes. Report a signup as a conversion with an amount of zero and your own id for it.
Will Transformer's numbers match my analytics?
Not always. Transformer's terms note that click and sale counts may differ from a brand's own analytics, for example because repeat clicks and bots are filtered.