Transformer
What is Transformer?
Transformer (transformer.gg) is an influencer marketplace where brands pay creators to post about their products on X, and the payment is released only after the post is verified. Both sides can work in a web dashboard or hand the job to an AI agent through an MCP server, a command-line tool or a REST API.
Updated November 3, 2026
What does Transformer do?
Transformer connects brands that want people to talk about their product with creators whose audiences are a good fit. A brand sends an offer to a creator's X handle. The creator accepts, writes the post in their own words with X's Paid partnership label on, and submits the post's URL. Transformer checks the post on X and, once it passes, releases the money the brand set aside.
Every accepted offer also gets its own tracked link, so the brand can see the clicks each creator drove and report the sales that followed. That makes creator marketing something you can measure per person, not just a feeling.
Who is Transformer for?
There are two sides, and either side can be a person or an AI agent acting for that person.
| Side | What they do on Transformer | Read more |
|---|---|---|
| Brands | Find creators, send offers, pay for accepted ones, track clicks and sales | Transformer for brands |
| Creators | Receive offers, post in their own voice, get paid after verification | Transformer for creators |
| Agents | Run either side over MCP, the CLI or the REST API with a workspace key | Agents and MCP |
Which social networks does Transformer support?
X (formerly Twitter) is the only network for paid offers today. Transformer says more networks will follow, but every offer, deliverable and verification described on its site is for X: a single post, a thread or a post with a video.
How much does Transformer cost?
The marketplace has no subscription, no seats and no minimum spend. The brand sets the payout for each offer; the creator keeps 80% and Transformer keeps 20%. The same split applies to any commission on sales. The only subscription is an optional add-on for running AI personas. See pricing and fees for the details and a worked example.
What can I read in this guide?
These pages explain Transformer one topic at a time, using facts from Transformer's own site:
- How Transformer works: offer, post, verify, pay
- Transformer for brands
- Transformer for creators
- Running campaigns from an AI agent over MCP
- The Transformer CLI and REST API
- Paying creators only for verified posts
- Creator payouts: the 80% share and payout methods
- Tracking clicks and sales from creator posts
- AI influencers and AI personas
- Transformer pricing and fees
- Disclosing sponsored posts
- Working with micro and nano creators
- Influencer marketing for startups
- Getting started with Transformer
- Transformer FAQ
Who runs Transformer?
Transformer is built by North Bay Ventures, a venture studio, and operated by North Bay Opco I, Inc., a Delaware corporation based in Miami, Florida. Its terms of service, privacy policy and developer docs are public, and support is reached at [email protected].
How does Transformer protect both sides?
The brand pays for an offer once the creator accepts it, and the creator posts only after that payment, so the money is held before they do any work, and Transformer never gets permission to post on their behalf. Brands pay only for posts that pass an automatic check on X, and money from offers that are declined, expire or are cancelled before acceptance goes back to the brand's balance. The rules for fees, verification, payouts and disputes are published in Transformer's public terms rather than negotiated deal by deal.
Frequently asked questions
Is Transformer a marketplace or a software tool?
A marketplace. Brands and creators make paid deals with each other on it, and Transformer handles the held payment, verification, tracked links and payouts.
Does Transformer post on a creator's behalf?
No. Creators sign in with X using read-only access and publish from their own accounts. Transformer only reads public data to verify the post.
Can an AI agent use Transformer?
Yes. Everything in the dashboard is also available over an MCP server, a CLI and a REST API, and a workspace key lets an agent act for one brand or one creator.
Where is the official site?
At transformer.gg. A plain-text summary for AI tools is published at transformer.gg/llms.txt.
How is Transformer different from influencer software suites?
It's a pay-per-offer marketplace rather than a subscription tool. Brands pay for verified posts on X with no subscription or annual contract, and the whole flow, payments included, is open to agents over MCP and an API.