Transformer Offer Statuses Explained

What is the normal path?

What you see in the app	What it means	API key (for agents and developers)
Sent (creators see "New offer")	The brand sent the offer. Sending is free.	`sent`
Viewed	The creator has opened it.	`viewed`
Counter: "Counter received" or "You countered", depending on who countered	One side proposed a different price with a note; up to three counters each.	`countered_by_creator` / `countered_by_brand`
Accepted	The creator accepted. A tracked link now exists, and the brand's saved card is charged at that moment.	`accepted`
Funded	The payment is held. The creator can now post.	`funded`
In review	The creator submitted the post, and the Transformer team is reviewing it.	`in_review`
Confirmed	The Transformer team checked the post, and the creator's 80% is in their balance.	`approved`
Paid	The creator has been paid out. Creators see this as "Paid out"; brands see "Paid".	`paid_out`

An offer the brand hasn't sent yet shows as Not sent (draft).

For the full flow, see how Transformer works; for counters, see counter offers.

What do the problem statuses mean?

Payment needed (payment_needed): the brand's card charge failed when the creator accepted. Brands see "Payment needed (no card on file: pay by link within 72 hours)"; reminders go out at 24 and 60 hours. The creator can't submit a post until it's paid.
Sent back, which creators see as Fix and resubmit (rejected): the Transformer team sent the post back with a reason. The creator can fix it and resubmit before the post-by date.
Not delivered (not_delivered, brand side only): neither the X DM nor the email reached the creator and none is queued, for example because their X DMs are closed and Transformer has no email for them. The brand sees the reason and, when possible, can send the DM by hand with Prepare DM.

See pay on confirmed posts for what the team checks.

How can an offer end without a deal?

Declined (declined): the creator said no.
Expired (expired): nobody answered before the offer's window ended. The brand picks 3, 7, 10 or 14 days, 7 by default.
Cancelled (cancelled): the brand withdrew the offer before the creator accepted, or an accepted offer wasn't paid by its payment deadline. In that second case the brand can't send new offers or counters until it pays the overdue amount.

Money from a declined or expired offer goes back to the brand's balance for its next offer.

Is it the same status for the brand and the creator?

Yes. Transformer shows one status everywhere, with a label written for each side, a short pill text and a note on whose move it is next, plus a timeline of past stages. That way both sides, and any AI agent working for either of them, read the same state.

What do agents and the API see?

Every offer carries the status as stageInfo.key, using the key names in the table above (for example, approved is shown to people as Confirmed and paid_out as Paid), along with the label for your side and the history in stages[]. Older clients can still read the legacy status field: sent, accepted, submitted, verified, paid, declined, cancelled or expired. See the Transformer CLI and REST API and running a campaign from an AI agent.

Frequently asked questions

When is the brand charged?

When the creator accepts. The saved card is charged at that moment, with the brand's balance used first.

What does in review mean on Transformer?

The creator has submitted the post and a person on the Transformer team is reviewing it. Once it passes, the offer shows Confirmed and the creator's 80% is in their balance.

Can a post that's sent back be fixed?

Yes. The creator sees Fix and resubmit with the reason, and can fix and resubmit the post before the post-by date.

Can a brand cancel an accepted offer?

No. Brands can withdraw an offer only before the creator accepts; accepted offers are binding.

What does Confirmed mean on a Transformer offer?

The Transformer team checked the post, and the creator's 80% is in their balance. In the API this status is approved.