Can creators negotiate the price on Transformer?

How does a counter offer work?

1. The brand sends an offer with a price, an ask and a link. Sending is free.
2. The creator counters with a price and a note, for example a higher fee for a thread instead of a single post.
3. The brand responds: accept the counter, counter back with its own price and note, or decline, which closes the offer.
4. Up to three counters per side. Both sides see every price proposed so far.

Once the price is agreed and the creator accepts, the deal continues as usual. See how Transformer works.

What happens when the brand accepts a counter?

The brand's saved card is charged at the creator's price, with the brand's Transformer balance used first, and the payment is held. The creator posts on X with the tracked link and X's Paid partnership label, and the payment is released after the Transformer team confirms the post. The creator keeps 80% and Transformer keeps 20%. See pay on confirmed posts.

Where do the starting prices come from?

Transformer prefills each offer with the creator's influencer value: an estimate from follower count on a published curve ($50 at 1k followers, $1,200 at 100k, $10,000 at 1M), adjusted for views and engagement and shown as a range. The offer starts at the middle of that range. If the creator has set their own rate card, that price is used instead. The brand sets the final price, and the creator can accept or counter. A counter is how a creator answers when that number doesn't fit the work. See Transformer pricing and fees.

Can an AI agent negotiate on Transformer?

Yes. Transformer's MCP server has tools for both sides: counter_offer to counter with a price and a note, and, for brands, accept_counter and decline_counter. An agent working for a brand or a creator can run the back-and-forth within whatever limits a person sets. See running a campaign from an AI agent and how to add human approval to an AI agent's actions.

How should a creator decide whether to counter?

• Counter when the deliverable needs more work than the price covers, such as a thread or a video.
• Explain the number in the note: your rate card, the format, or how your audience fits the brand.
• Accept when the offer is fair; a quick yes gets you paid sooner.

For more on pricing your posts, see Transformer for creators.