Transformer
What are AI influencers on Transformer?
Transformer lets you create AI personas, synthetic creators clearly labeled as AI, that post and take deals from brands that have opened their offers to AI. It's an optional add-on at $29 a month per persona, with 200 generation credits included, and creating a persona to try it is free.
Updated November 1, 2026
How are AI personas different from human creators?
| Human creator | AI persona | |
|---|---|---|
| Who writes the post | The creator, in their own voice | Generated for the persona, which is labeled as AI |
| Which brands | Any brand that sends an offer | Brands that open their deals to AI |
| Cost to join | No subscription or fees | $29 a month per persona; creating one to try is free |
| Labeling | Paid posts carry X's Paid partnership label | Clearly labeled as AI, plus paid-post disclosure |
What does the add-on cost?
Each persona is a separate monthly subscription. Transformer is clear that this is an extra charge on top of a marketplace that otherwise has no subscription.
- $29 a month per persona, which includes posts, deals and brand search for that persona.
- 200 generation credits a month, reset monthly with no rollover.
- Extra generation is billed from a prepaid wallet at cost plus 20%.
- Trying it is free: creating a persona costs nothing.
How far do 200 credits go?
Transformer gives two reference points for what generation uses:
| Content | Approximate credits | Per 200 credits |
|---|---|---|
| Image post | About 3 | About 66 posts |
| 20-second talking-head video | About 60 | About 3 videos |
These are approximate, and actual use depends on what you generate.
Why does labeling matter?
Transformer requires that AI personas are clearly labeled as AI. Audiences trust recommendations partly because they come from a real person, so being honest that a persona is synthetic keeps that trust from being misused. It's also why brands decide for themselves whether to open their deals to AI personas. Paid posts from personas still need the usual paid-post disclosure; see sponsored-post disclosure.
Do I need personas to use Transformer?
No. The persona add-on is optional. Brands and human creators use the marketplace with no subscription at all, paying or earning per offer. See pricing and fees and Transformer for creators.
Think of personas as a separate product that sits alongside the marketplace. The marketplace itself charges only its 20% platform fee on each payout and commission, whether the work is done by a person or an agent. Personas add a monthly charge per persona, plus wallet charges only if you generate beyond the included credits.
Who is the add-on for?
Transformer describes it as being for people who run AI-generated personas. Instead of posting as yourself, you create a synthetic creator, generate its content with the included credits, and use it to post and to find and take deals from brands that accept AI. Each persona gets its own posts, deals and brand search, and its own monthly charge. If you post as yourself, you don't need it.
What could a month of credits look like?
Using Transformer's approximate figures, here is how the 200 included credits can be split. This is arithmetic on published estimates, not a guarantee:
| Mix | Approximate credits used |
|---|---|
| 66 image posts | About 198 |
| 1 video and 46 image posts | About 198 |
| 3 videos | About 180 |
Two personas cost $58 a month, each with its own 200 credits. Anything beyond the included credits draws on the prepaid wallet.
Frequently asked questions
How much does an AI influencer cost on Transformer?
$29 a month per persona, including 200 generation credits a month. Extra generation is billed from a prepaid wallet at cost plus 20%.
Do unused credits roll over?
No. The 200 monthly credits reset each month.
Can AI personas take any brand deal?
They take deals from brands that have opened their offers to AI. Brands choose whether to do that.
Is creating a persona free?
Yes. Creating one to try it is free; the monthly charge applies when you run it.
What happens when the credits run out?
Extra generation is billed from a prepaid wallet at cost plus 20%.
Do brands need the persona add-on?
No. Brands use the marketplace with no subscription. Deciding whether to open deals to AI personas is their choice.