North Bay Ventures

Transformer

How do you find out what an X creator charges for a sponsored post?

Start with their influencer value. Transformer publishes an estimate for one sponsored X post for any handle it has data on, from the account's follower count on a published curve, adjusted for views and engagement and shown as a range. It's an estimate, not an offer and not what brands have paid. A creator's own rate card, if they have one, is the better guide.

Updated November 14, 2026

What is an influencer value?

Transformer's estimate for one sponsored post on an X account. It comes from the account's follower count on a published curve, $50 a post at 1,000 followers, $1,200 at 100,000, $10,000 at 1 million and $25,000 at 5 million or more, adjusted for views per post, likes, replies and reposts on recent posts, and shown as a range. Transformer explains the curve in its sponsored post rates by follower count.

How do you look one up?

  • On the web: enter a handle at transformer.gg/value.
  • Browse creators: influencer values by creator lists creators in tech, AI and the creator economy, each with a range. Creators can remove their page.
  • From an AI agent: the free MCP tool get_influencer_value on Transformer's public MCP server needs no API key and is rate-limited; signed-in agents have it on the main server too. It returns the same range, the usual price and the method.

Looking up a handle doesn't notify that person or post anything. For handles Transformer has no data on, it shows no dollar figure.

Is the influencer value what a brand will pay?

No. It's an estimate, not an offer, and not what brands have paid. On Transformer, a brand's offer is prefilled with the middle of the creator's influencer value range, or with the creator's own rate card if they've set one, and the brand sets the final price. The creator can accept, decline or counter. See counter offers and pricing and fees.

What should a creator charge?

Transformer suggests starting from the estimate for your follower count, then setting your own rate card: your prices for a post, a thread and a video. On Transformer, your rate card is the price brands see in place of the estimate. Your share is 80% of whatever is agreed; Transformer keeps 20%. See Transformer for creators.

How should a brand use it?

As a starting point for a budget, not a quote. Compare creators on fit and engagement as well as price, send offers to several at once, and measure each with a tracked link. Sending is free; the brand's card is charged only when a creator accepts. See Transformer for brands and why smaller creators are often the best first campaign.

Frequently asked questions

Is Transformer's influencer value free to check?

Yes, on transformer.gg/value, and through the free get_influencer_value MCP tool, which needs no API key and is rate-limited.

Does a creator know when I look them up?

No. Looking up a handle doesn't notify them, and Transformer never posts for anyone.

Why is there no figure for some handles?

Transformer only shows a figure when it has data on the account.

Can a creator remove their influencer value page?

Yes. Creators can remove their page.

Related

How much does Transformer cost?Transformer has no subscription, seats or minimums. Brands set each payout, creators keep 80%, and Transformer keeps 20% of payouts and sales commission.How do creators earn on Transformer?How creators use Transformer: sign in with X read-only, accept offers, post with the Paid partnership label, and keep 80% once the post is confirmed.Can creators negotiate the price on Transformer?Yes. Creators can counter a brand's offer with a price and a note, and brands can accept, counter back or decline, up to three counters each.How do brands use Transformer?How brands use Transformer to send offers to X creators, hold payment until the Transformer team confirms each post, and measure clicks and sales per creator.