North Bay Ventures

Transformer

How do creators who aren't on Transformer get offers?

A brand can send an offer to any X handle, even if that creator has never used Transformer. The creator gets it as a direct message from the brand's own X account, where their profile allows it, and by email from Transformer on the brand's behalf where it has an address. Every offer also has an invite link the brand can share.

Updated November 12, 2026

Why does the offer come from the brand's X account?

Because offers come from the brand. Each brand connects one X account to Transformer once, its company account or the sender's own, and every offer is sent from it, so creators see a message from a brand they can check, not from an unknown platform. Sending without a connected account is refused with a link to connect one. See getting started with Transformer.

When does the DM reach the creator?

Transformer sends the offer as a one-to-one DM only when the creator's profile invites business contact and they accept DMs from the brand's account. Where Transformer has an email address for the creator, it also sends the offer by email on the brand's behalf. Every offer carries an invite link, which the brand can share in any other way.

What if neither the DM nor the email gets through?

The brand sees the offer marked Not delivered, with the reason: for example, the creator's X DMs are closed and Transformer has no email for them. When possible, the brand can send the DM by hand with Prepare DM. The creator never sees this status. See Transformer's offer statuses.

What does the creator do with the offer?

  1. Open the invite link and sign in with X. Transformer asks for read-only access and never posts on a creator's behalf or reads DMs.
  2. Accept, decline, or counter with a different price and a note; see counter offers.
  3. Once the brand's card is charged and the payment is held, post on X with the tracked link and the Paid partnership label, and submit the post URL.

The creator who accepts must own the X handle the offer was sent to. See Transformer for creators.

Is sending an offer to a new creator risky for the brand?

No more than any other offer. Sending is free. The brand's card is charged only when the creator accepts, the payment is held, and it's released only after the Transformer team confirms the post. Unanswered offers expire when their window ends, 3, 7, 10 or 14 days, 7 by default. See pay on confirmed posts.

Frequently asked questions

Can I send an offer to a creator who isn't on Transformer?

Yes. Address it to their X handle. They get it as a DM from your connected X account where their profile allows it, or by email where Transformer has an address, and there's an invite link to share.

Does Transformer DM creators from its own account?

No. Offers are sent from the brand's connected X account.

What does Not delivered mean on an offer?

Neither the DM nor the email reached the creator and none is queued. The brand sees the reason and can often send the DM by hand with Prepare DM.

Does a creator need an account before accepting?

They sign in with X, read-only, when they open the offer. The X account must match the handle the offer was sent to.

Related

How do brands use Transformer?How brands use Transformer to send offers to X creators, hold payment until the Transformer team confirms each post, and measure clicks and sales per creator.What do Transformer's offer statuses mean?What each Transformer offer status means, from sent and viewed through accepted, funded, in review and approved to paid out, plus problems and endings.How do you get started with Transformer?Step-by-step setup for Transformer: create an account, choose a brand or creator workspace, connect X, create an API key and send or accept your first offer.How do creators earn on Transformer?How creators use Transformer: sign in with X read-only, accept offers, post with the Paid partnership label, and keep 80% once the post is confirmed.